Urban Outfitters Apologizes for High Prices and Lowers Costs on 100 Styles

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Urban Outfitters has long been the go-to destination for those who love staying ahead of the trends in fashion and home decor, making it a prime spot for thoughtful gifts, too. If you're someone who usually holds out for sales, you'll be thrilled to hear that Urban Outfitters has listened to its loyal customers and is taking action to make their stylish offerings more accessible than ever. 

In a bold move, Urban Outfitters posted a message on their website saying, "We're a lot. We heard you. We're lowering prices on over one hundred of your favorite styles," accompanied by a playful cartoon figure saying, "I'm Sorry."

But wait, there’s more! For a limited time, UO Rewards Members can snag an additional 20% off, making this the perfect moment to refresh your wardrobe.

If you're in the mood to shop, here are some E! Shopping Editor-approved Urban Outfitters styles at new and improved prices!

Urban Outfitters New Low Prices

• Viral Style: Kimchi Blue Jane Bow Tie-Front Cardigan, $49
• Lowest Price: Out From Under Je T'aime Mesh Cropped Cami, $29
• Most Popular Style: BDG Oaklyn Oversized Crew Neck Pullover Sweater, $59

Step into effortless style with a pair of full-length wide-leg jeans that offer the perfect blend of comfort and sophistication.

Size Range: 24 to 34

Color Options: 2

Shoppers Say: "I love these jeans they are the perfect baggy fit, so cute and comfy!!!

Add a playful touch to your wardrobe with a cute drop-waist mini dress featuring charming polka dots, perfect for showcasing your unique style and personality.

Size Range: 2

Color Options: XS to XL

Upgrade your style with a chic mock-neck mini dress that combines a flattering fit with a modern silhouette, making it a go-to choice for any fashion lover.

Size Range: XS to XL

Color Options: 4

Shoppers Say: "Pleaseeee make in more colors, I’ll buy them all. It’s so soft, thin but sturdy material. A classic dress that will look great with anything. I sized up to a large from a medium and good thing I did, it’d be too short otherwise. If you have boobs and/or a butt I suggest sizing up."

Embrace a laid-back vibe with a classic denim western shirt that adds a touch of charm and versatility to any outfit, making it a staple for every fashionista's closet.

Size Range: XS to XL

Color Options: 2

Wrap yourself in cozy charm with a bow-tie front cardigan that adds a playful touch to any outfit, making it a go-to layer for staying stylish while keeping warm.

Size Range: XS to XL

Color Options: 6

Shoppers Say: "I loved this as soon as I put it on. It’s so soft almost feels like cashmere! Get iiiit!"

Show off your love for the iconic Twilight series with a cozy graphic t-shirt dress that combines laid-back comfort with a fun, nostalgic vibe, perfect for lounging or heading out with friends.

Size Range: Small to XL

Shoppers Say: "Obvs a twilight fan (team Edward though lol) and this graphic is perfect! The graphic has sustained multiple washes and drys perfectly fine. Since it’s oversized I would say stick with your normal size and that should be plenty fine."

Channel your inner rebel with a sleek faux leather jacket that adds an edgy flair to any outfit, making it a must-have layer for those who love to stand out.

Size Range: XS to XL

Color Options: 4

Shoppers Say: "Love this jacket, it is a loose fit but not long! So looks slick and not baggy. I got the white, brown looks nice too!"

Stay cozy and stylish with a versatile waffle shacket that’s perfect for layering and adds a touch of texture to any casual look.

Size Range: XS to XL

Color Options: 5

Shoppers Say: "I love this jacket so much!! So cute for fall and the over sized look is perfect."

Turn heads with a stunning strapless midi dress featuring delicate mesh details that add a flirty touch.

Size Range: XXS to XXL

Color Options: 9

Shoppers Say: "I love this dress. It hugs your curves and does not slip down."

Step into laid-back comfort with a pair of canvas pants that combine a relaxed fit with versatile style, making them your new go-to for casual outings or lounging at home.

Size Range: 0 to 16

Color Options: 4

Shoppers Say: "Love these pants! They do run a little big in both the length and waist so definitely size down if you’re between sizes."

Cozy up in an oversized sweater that blends comfort and style, making it the perfect piece for those chilly days or laid-back weekends.

Size Range: XS to XL

Color Options: 5

Shoppers Say: "Dream sweater I didn’t even know I needed You know when you try on something and you go: oh absolutely. Yeah, this sweater was everything."

Relax in style with a pair of comfy pants that offer a perfect blend of laid-back vibes and chic flair, making them ideal for lounging around or stepping out.

Size Range: XS to XL

Color Options: 6

Shoppers Say: "

Upgrade your outerwear rotation with a faux suede jacket, perfect for layering over your favorite tops this fall.

Size Range: XS to XL

Color Options: 2

Rock a laid-back vibe with these flared pants that blend comfort and style, making them a go-to choice for everything from lounging at home to grabbing coffee with friends.

Size Range: XS to XL

Color Options: 4

Shoppers Say: "Love these sweat pants. When they come out of the package they look small but they stretch out, they are true to size. Will be ordering more colors."

The buttons down the front and the open-back design of this mini dress make it a fun and chic go-to that perfectly balances comfort and fun.

Size Range: XS to XL

Color Options: 2

Shoppers Say: "This dress is perfectttttt. Perfect length, still modest, but still feeling super cute in this."

Add a touch of flirtiness to your wardrobe with a cami that's a great layering piece and a staple for creating effortlessly chic looks all year round.

Size Range: XS to XL

Color Options: 6

Shoppers Say: "Very flattering. These tanks are super figure hugging and make the girls look nice."

Make a statement with a stunning cowl-neck halter dress that features playful pleats, perfect for turning heads and embracing your inner fashionista.

Size Range: XS to XL

Color Options: 4

Still shopping? You'll love these Target fall clothes that look expensive.